الوصف الوظيفي
Job Description
• Job Title: Director of Marketing, Communication, and Media
• Department: Marketing, Communication, and Media
• Reports to: Assistant Dean of Admin and Finance
MAIN DUTIES AND RESPONSIBILITIES:
• Develop and implement the College’s comprehensive marketing strategy in line with its vision and objectives.
• Oversee marketing and advertising campaigns across all channels (digital and traditional).
• Manage the College’s institutional identity and brand.
• Conduct market and competitor analysis and measure campaign effectiveness.
• Coordinate with academic and administrative departments to support student recruitment initiatives.
• Manage and develop the performance of the marketing team.
• Prepare and submit periodic reports to senior management.
Qualification
• Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred )
• Professional certifications or advanced courses in Digital Marketing or Brand Management are an added advantage.
• Proficiency in Arabic and English, both written and spoken
Experience
• Minimum of 5–7 years of marketing experience, including leadership or managerial roles.
• Proven experience in developing and executing marketing plans and strategies.
• Experience in digital marketing, social media, advertising campaigns, and content management.
• Previous experience in the education or academic sector is preferred.
Technical/Work-based Skills
• Strong leadership and communication skills.
• Strategic planning and decision-making abilities.
• Strong analytical and creative thinking skills.
• Ability to work under pressure and achieve objectives.
General Skills/Attributes
• Ability to work independently and under pressure.
• Excellent communication and computer skills.
• Fluent in English and Arabic.
• Self-motivated